Richard Hart

Concept & Art Direction for the launch campaign for Lacoste X Polo,
a new fragrance for Lacoste called 1212. This is one of 4 TV spots.

Branding project: logo design, booklet design, packaging, labeling, denim labeling and metal work.

Concept & Art Direction for the launch campaign for Boss Orange.

Concept & Art Direction for the launch campaign for Adidas OBA.

Concept, Creative Direction & Design

New identity for cutting edge travel experts Black Tomato.

Launch campaign for the paper’s new TV supplement, Buzz Magazine. The concept was loosely based on fragrance advertising using UK tabloid celebrities.

Concept & Branding of Woolworths for Brooklyn Brothers London.

I wrote several concepts for Coke’s print and TV campaign and, although I wasn’t there to finish the job, the final commercial was based on my ideas.

The Drama Continues. US drama Promo for Channel Five.
Wrote, Created & Directed the TV Spot.

Channel 4 Art Direction & Design

Concept & Art Direction

Concept & Design of SYNC Inc

Packaging design for Nike Bootroom / Niketown London

Apsara Capital – Website Design & Branding

Art Direction & Design of Catalogue, Limited Edition Posters, Booklets, Postcards, Badges, Stickers, Maps and Shoppers.

Johansens– Website Re-design & Migration

Branding / Packaging / Typography for Fight for Peace. This Charity uses boxing & martial arts combined with education and personal development to realise the potential of young people in communities that suffer from crime and violence. The clothing label is called LUTA.

Concept & Art Direction

Branding project, which then led into advertising, packaging, label, animation & online design

Advertsing Concepting, Art Direction & Design for Hugo Boss.

Packaging & Bottle design

Creating Hugo Boss Global Brand Guidelines & Art Direction Handbooks/ Online and Print for Boss Orange/Hugo/Boss Black.

Concept & Art Direction – Thank You book. Celebrating 25 years of Channel 4’s Talent

Art Direction & Design

Created a new identity for Kiss, this included new brand manifesto, tone of voice for Kiss, brand book & brand guidelines, tv bumpers and stings. Brainstorming new show ideas and content for the Radio Station. Complete re-design for Kiss online and content.

Re-Branded Identity and website design and content

Creative Direction & Design of Sleazenation Magazine & Sleaze Magazine.

Corporate identity for FRANK, the UK government’s national anti-drug campaign. Frank provides services for people who seek information and/or advice about drugs.

Corporate identity for Stella McCartney for the launch of her signature line for the Gucci Group.

The core concept of the logotype has been used for store signage, interactive presentations and adapted for use on fragrance and beauty sub-brands.